I’m really excited. We’ve created a new sort of currency at SolarAid.
1 SL = £ 6 or $9
An ‘SL’ is a solar light of course.
SolarAid is on a mission to sell 300,000 solar lights by the end of March to people in Africa who use kerosene for light.
Every time we sell a solar light we worked out it currently costs SolarAid £6.
The £6 pays for the cost of promoting solar lights through our SunnyMoney teams in remote rural communities. It’s the cost of offering families choice of quality solar lights that meet their needs. Choice. Isn’t that a great word? That’s the power when people become ‘customers’ not recipients of aid.
So you could say £6 cost of getting a solar light into the hands of someone prepared to buy it. In effect you’re sharing the cost of a solar light.
So we have 300,000 solar lights to share the cost with. And the great thing is the more we sell the more that cost will fall. Then we won’t need charity (not that charity is a bad thing - it’s just its good to know we have an end plan).
“How many lights would you like to fund?’ feels so much more powerful than asking “How much would you like to give?”. And when individuals do that remarkable and magical act of donating we can truly say your £60 gift has funded 10 solar lights.
So we are going to launch a campaign to ask the world to share the cost of a solar light.
This is why I am so excited.
I’m up for sharing the cost of 30 over the year. That’s just £15 a month.
299,970 to go.
How many will you fund?